Plain-English guides on LLC formation, compliance, taxes, and everything else you need to start and run a business in Wisconsin.
In June 2024 the Supreme Court unanimously upheld the Lanham Act's names clause. What the 'Trump Too Small' case actually means for small businesses naming products after living people.
TrademarkThe USPTO tightened domicile-address rules. Virtual offices, PO boxes, mail forwarders, and registered agent addresses no longer qualify. Here's what to do if you work from home and want to keep your address off the public record.
TrademarkTEAS Plus is gone. The new $350-per-class base application looks friendly, but three new surcharges catch most small-business filers. The complete 2026 fee picture and how to stay on the base price.
FormationFaster than most owners expect: WDFI online filings of Articles of Organization clear the same business day, and the rest of the operational stack stacks tightly behind it. Clean launches reach fully operational in 2 to 5 business days — with payment processing covered.
ComplianceWisconsin doesn't have a generic state DBA filing — it has Trade Name Registration with the WDFI under Wis. Stat. ch. 132. Here's how, when, and what it costs.
DomainsThe second new gTLD application window opens April 30, 2026 and closes August 12, 2026. A plain-English breakdown of the four parties (ICANN, Registry Operator, RSP, Registrars), the $350K–$500K+ upfront cost, the $75K+/yr to operate, and what the round actually means if you're not a global brand.
FormationThe LLC is younger than most people think. Invented in Wyoming in 1977, ignored until 1988, then everywhere by 1996. Wisconsin modernized its LLC statute on January 1, 2023, joining the twenty-three other states that had already adopted a uniform-law-based version. Here's the arc and what actually changed.
FormationTwo structures, similar names, very different goals. Compare Wisconsin benefit corporations (Wis. Stat. ch. 204, the 2017 Act 77 statute), Delaware PBCs (Patagonia, Allbirds, Kickstarter), and 501(c)(3) nonprofits side-by-side.
Taxes & EINThe S-Corp election can save thousands in self-employment tax. But only if you do it right. The math, the reasonable-salary rule, and how to file Form 2553.
ComplianceFinCEN's March 2025 interim final rule exempted every U.S.-formed entity from Beneficial Ownership Information reporting. Here's what changed, who still has to file, and what to do if you previously filed.
Registered AgentSwitching your Wisconsin LLC's registered agent is a one-form, $10 filing. But missing a step can leave you in legal limbo. Here's exactly how to switch without disruption.
FormationA side-by-side breakdown of liability protection, taxes, costs, and credibility. So you can make the right call for your business without the legalese.
Registered AgentThe registered agent requirement confuses a lot of new business owners. Here's what it actually means, who qualifies, and why a service is usually worth it.
Taxes & EINYour Employer Identification Number is required for banking, hiring, and taxes. Here's exactly how to get one. Free from the IRS or through a filing service.
ComplianceMiss your annual report and your LLC could be administratively dissolved. Here's what you need to file, when to file it, and how to avoid costly mistakes.
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