Your Online Store Needs a Strong Foundation
Selling on Amazon, Shopify, or Etsy? An LLC protects you from product liability, secures your brand with a trademark, and gives you the credibility wholesale suppliers and platforms require.
When a customer has an issue with a product — injury, defect, false advertising claim — they sue the seller. That's you. Without an LLC, your personal assets are on the line for every product you ship.
If a product injures a customer or a listing gets flagged, your LLC takes the liability — not your personal savings, home, or car.
A federal trademark prevents copycats from stealing your brand name, logo, or product line. Essential for private label sellers.
Many wholesale suppliers, payment processors, and Amazon Brand Registry require an LLC and EIN. An LLC opens doors.
Inventory, shipping, software, advertising, home office — all deductible. S-Corp election saves on self-employment tax as revenue grows.
Whether you're selling private label on Amazon, handmade goods on Etsy, or running a Shopify store — you're running a business. An LLC + trademark is the foundation every e-commerce brand needs to scale safely.
From LLC formation to trademark to domain — we protect your online business.
The legal entity behind your store. Filed with Wisconsin DFI, state fee included.
Protect your brand name and logo nationwide. Required for Amazon Brand Registry.
Required for business banking, wholesale accounts, and tax filing.
Operate your store under a brand name different from your LLC name.
Secure your brand's .com for your standalone store or landing page.
LLC Formation + Federal Trademark + Domain Registration + first year Registered Agent. Everything your online brand needs to launch legally and stay protected.
Choose LLC, trademark, domain, or the full Brand Protection Bundle.
Store name, products, and platforms. Quick questionnaire — about 10 minutes.
LLC filed with Wisconsin DFI. Trademark searched and filed with the USPTO.
Documents in your portal. Brand registered. Open your business account and scale with confidence.
You can sell as a sole proprietor, but an LLC is strongly recommended. It protects your personal assets from product liability claims, is required for Amazon Brand Registry (with a trademark), and makes you look more professional to suppliers and customers.
Yes. Amazon Brand Registry requires a registered or pending federal trademark. Our Federal Trademark Registration ($599) includes the USPTO filing fee and gives you the registered mark you need to enroll in Brand Registry and protect your listings.
Yes. As the seller of record, you can be held liable for defective or dangerous products — even if you didn't make them. This applies to private label, wholesale, and retail arbitrage. An LLC limits that liability to your business assets, not your personal ones.
Yes. One LLC can operate multiple storefronts — Amazon, Shopify, Etsy, eBay, and your own website. If you want different brand names for different stores, a DBA ($69) lets you do that under the same LLC.
If you have economic nexus in multiple states (based on sales volume), you may need to collect and remit sales tax in those states. An LLC doesn't change your sales tax obligations, but it does provide the business structure needed to register for state sales tax permits.
The best time to form is before you have a problem. Product liability claims can happen with your very first sale. At $159 all-inclusive, an LLC costs less than a single product return dispute and protects you from day one.
Ideally yes. Starting as a sole proprietor and converting later means re-registering sales tax permits, changing your payment processor's business info, and updating bank accounts — paperwork that's much easier to avoid than fix. Forming from day one costs the same.
It protects your personal assets from third-party damage claims (product defects, customer injuries), but it doesn’t change your relationship with Amazon. Amazon can still suspend your seller account or freeze funds. LLC is about liability isolation, not platform risk.
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Protect your brand, your products, and your personal assets with the right legal structure.
